Evangelical Christians and Israel – Who they are, why they love us, and what they want to buy

There is a community of hundreds of millions of people around the world — in the United States, Brazil, South Korea, Nigeria, the United Kingdom, and dozens of other countries — who feel a deep, personal, and unwavering connection to the Land of Israel. Many of them have never visited here. Some don't even know how to locate Israel on a map. And yet, they pray for Israel every day, support it politically and financially, and feel that what happens in the Holy Land is directly relevant to their faith, identity, and destiny.

These are the Evangelical Christians — and their love story with Israel is one of the most fascinating religious and political phenomena of the modern world. For Israeli businesses, especially shops selling jewelry and Judaica products like  Israel Gifts, this community represents a huge market opportunity that most Israeli businesses are still not utilizing.

Who are the Evangelicals?

Evangelical Christianity is one of the largest and most influential religious movements in the world today. With approximately 600 million believers worldwide — including about 90 million in the United States alone — Evangelicals represent the fastest-growing stream in global Christianity.

The word "Evangelical" comes from the Greek  euangelion — "good news." Evangelicals are defined by several key principles of faith:

Authority of Scripture: They believe that the Bible — including the Old Testament — is the absolute word of God. They read it literally, study it deeply, and apply it to their lives. This means that the stories, places, and prophecies of the Hebrew Bible are not ancient history to them — they are living truth.

Personal and Deep Faith: Evangelicals emphasize a personal, life-changing relationship with God. Their faith is intense, emotional, and sincere.

Commitment to Biblical Prophecies: They take God's promises concerning the people of Israel and the Land of Israel with absolute seriousness. For them, these are not metaphors — they are divine commitments.

Why do they love Israel? The Theological Reasons

Covenant of Abraham

In the Book of Genesis, God makes an eternal covenant with Abraham: "To your descendants I give this land" (Genesis 15). For Evangelicals, this covenant has not been annulled or changed. The State of Israel, established in 1948, is, in their eyes, a living fulfillment of this covenant. To support Israel is, for them, to stand by God's will in history.

Return to Zion — Prophecy Fulfilled

The prophets of the Old Testament repeatedly prophesied a time when the people of Israel would be gathered from exile and return to their land. Ezekiel's vision of the "dry bones" (Ezekiel 37), Isaiah's promise "He will raise a banner for the nations and gather the exiles of Israel" (Isaiah 11) — prophecies that seemed impossible during nearly 2,000 years of exile — appear to Evangelicals as being fulfilled before their very eyes. The Return to Zion, for them, is one of the greatest prophetic moments in human history.

Jerusalem — Center of the World

Jerusalem is mentioned in the Bible more than 800 times. It is the city of King David, the site of the Temple, and the place where, according to Christian belief, the most significant events occurred. Wearing a  Jerusalem stone jewelry is, for many Christians, a personal and profound act of connection to the Holy City.

"I will bless those who bless you"

God's promise to Abraham in Genesis 12 — "I will bless those who bless you, and whoever curses you I will curse" — is taken with absolute seriousness by Evangelicals. Supporting Israel, praying for it, buying Israeli products — all of this is seen as a literal fulfillment of biblical commandments.

The Jewish Roots of Christian Faith

Evangelicals are well aware that their faith has Jewish roots. Jesus was Jewish. The apostles were Jewish. The entire New Testament was written by Jews about a Jewish Messiah, drawing from the Hebrew Bible at every step. For many of them, loving the Jewish people and supporting Israel is an expression of gratitude for the spiritual heritage they have received.

The Sacred Symbols — What they look for to buy

Evangelicals recognize the symbols of the Land of Israel from their Bible. Here is a guide to the most important symbols for them and their meaning:

Jerusalem Cross – Five Crosses, One City

The Jerusalem Cross is one of the most beloved symbols for Christians visiting the Holy Land. It consists of one large cross in the center, surrounded by four smaller crosses in each quadrant. The five crosses together symbolize the five wounds of Jesus — or the spread of the Gospel to the four corners of the earth from Jerusalem at the center.

The Jerusalem Cross became a particularly prominent symbol during the Crusades (11th-13th centuries), as the emblem of the Latin Kingdom of Jerusalem. Today, it remains one of the most recognized Christian symbols associated with the Holy Land. For Evangelicals, wearing a  Jerusalem Cross necklace from Israel is a declaration of faith — a connection to the city at the center of their spiritual world. Our collection also includes a  925 silver cross necklace adorned with stones — designed in Israel, by Israeli hands.

Star of David – Shield of the King

The Star of David is the most recognizable Jewish symbol in the world. For Evangelicals, it carries deep biblical resonance — it is associated with King David, the great king of Israel and the ancestor of the messianic line. Its very name — Star of David — evokes the figure of the poet-king whose praises have nourished the faith of hundreds of millions of people for three thousand years.

Wearing a  Star of David necklace from Israel is a visible expression of their love for the Jewish people and the State of Israel — whose flag bears this star.

Menorah – The Oldest Symbol of Israel

The Menorah — the seven-branched candelabrum — is the oldest continuous symbol in Jewish history. God commanded Moses to make it with precise details (Exodus 25), and it stood in the Tabernacle and later in the Temple in Jerusalem, burning as an eternal light before God. For Evangelicals, the Menorah symbolizes divine presence, the Temple, and the eternity of Israel. The Menorah is also the state emblem of modern Israel.

Fish – Ancient Symbol of Faith

The fish is one of the oldest Christian symbols — used by early Christians in Rome as a secret identifier during periods of persecution. But the fish also has deep roots in the Old Testament: it symbolizes blessing and abundance ("let them grow into a multitude in the midst of the earth" — Genesis 48), and connects to the fishing culture of the Sea of Galilee.

Choshen – The 12 Tribes on the Heart

For Evangelicals who know their Bible, the Choshen — the Breastplate of Judgment of the High Priest — is one of the most amazing artifacts in all of Scripture. Described in Exodus 28 in extraordinary detail, it was set with twelve precious stones, each engraved with the name of one of the 12 tribes of Israel. Wearing a Choshen pendant today is a direct connection to the biblical world they know so well.

Jerusalem Stone – Rock of the Holy City

Perhaps there is no gift from Israel that speaks more directly to the heart of an Evangelical than  Jerusalem stone jewelry. This ancient limestone — the very stone that built the Western Wall, the walls of the Old City, the streets where kings, prophets, and apostles walked — can be worn as a pendant, set in 925 silver, and carried everywhere. Each piece is unique — shaped over millions of years of geological history in the land of the Bible.

How large is this community? The numbers that will surprise you

600 million Evangelicals worldwide — the fastest-growing Christian stream.

90 million in the United States alone — about 25% of the population.

Millions of pilgrims to Israel annually — Evangelicals are one of the largest groups of visitors.

Political support — they are among the most loyal voters for supporting Israel in American politics.

Conscious buying — a growing movement of Evangelicals chooses to buy Israeli products as a tangible expression of support.

Evangelicals as an Israeli customer base – The opportunity most businesses miss

While many Israeli businesses focus on the local market or the Jewish diaspora, the Evangelical audience remains largely untapped. This is a strategic mistake. Here's why:

They already want to buy from Israel. Unlike most consumers who need to be persuaded to buy, the Evangelical is already ideologically committed to supporting Israeli businesses. They are looking for the opportunity.

They are looking for products with meaning. Evangelicals don't buy "jewelry" — they buy a connection to the Holy Land, to prophecy, to the Bible. Any product that is well-explained with its biblical background — Jerusalem stone, Choshen, Star of David, Jerusalem Cross — is a product they will want to buy.

They are a loyal audience. An Evangelical who finds a good Israeli business returns to it again and again — and brings their friends and church community.

They are a huge, untapped market. 600 million people, most of whom have never found an Israeli shop that speaks to them in their language.

What they want to buy — The most suitable products

←  Jerusalem Stone Jewelry — a tangible piece of the Holy City

←  Jerusalem Cross Necklace — the symbol of the Holy City

←  Choshen Jewelry — 12 Tribes of Israel from the Scriptures

←  Star of David Jewelry — symbol of the Jewish people and the State of Israel

←  Mezuzah Pendants — the blessing of God's word close to the heart

←  Judaica Jewelry — symbols from the Bible

←  Judaica Home Decor — the Holy Land within the home

How to speak to the Evangelical audience — Things to know

Speak their language: Evangelicals respond to biblical language. When explaining that Jerusalem stone is "from the same rock on which the Temple stood," when explaining that the Choshen is "the Breastplate of Judgment described in Exodus 28" — it speaks directly to them.

Connection to prophecy: Evangelicals see modern Israel as a prophetic fulfillment. A product that connects them to prophecy — to the Return to Zion, to Jerusalem, to the people of Israel — is a product that has spiritual value for them beyond its material value.

Israeli authenticity: It is important to them that the product is made in Israel, by Israelis. "Made in Israel" is not just a label — it is part of the meaning of the purchase.

In summary – 600 million lovers of Israel are waiting

Evangelical Christians are a huge potential customer base that most Israeli businesses are not yet addressing. They already love Israel. They already want to support it. They are already looking for products with biblical and Israeli meaning. All that is needed is to reach out to them in their language — English, with biblical explanations, with stories that connect the product to the Bible they love.

At Israel Gifts, we are proud to serve this wonderful community. Every  Jerusalem stone jewelry, every  Judaica item, every symbol of the Holy Land that we produce and ship from Israel — is a small bridge between the world they live in and the land they love.